A great digital product often begins with a simple question: what is making this task harder than it needs to be?
Watch the hand-offs
Most friction appears when work moves between people or systems. Mapping those transitions reveals missing information, duplicated steps, and opportunities to simplify.
Design around decisions
A useful interface should make the next decision clear. Show the right information at the right time and avoid asking people to remember what the system can remember for them.
Measure useful outcomes
Look beyond the number of features shipped. Faster completion, fewer errors, and more confident users are better signs that a solution is working.